Wondering how e-commerce has revolutionized the travel industry and how to get onboard? Have you already tried to implement e-commerce features but now want to maximize their effectiveness? As an aspiring travel professional, do you want to learn how upcoming e-commerce trends will change the shape of the travel industry? When large Online Travel Agencies (OTAs) are transforming the travel experience through technology, understanding what e-commerce is, how to successfully leverage it and how to use data to provide a great travel experience becomes crucial for travel professionals.
This course demystifies e-commerce technology and provides in-depth know-how of e-commerce tools, their benefits and limitations, cost-effective strategies to increase traffic to your website, grow your customer base and win their loyalty to secure repeat business. You will also get practical, actionable tips and best practices to leverage digital marketing tools and make use of predictive and real-time data analytics.
The course strategy is based on practical application from the moment you conceive of building a website or upgrading your existing one to match e-commerce trends in the travel industry.
The information and applications gained from this training course can be applied to many areas of business, whether related or not related to travel and tourism.
What you will learn
- Information Technology in the Travel Industry Introduction
- Four options to build a travel agency website for e-commerce
- Search Engine Optimization for travel websites
- Digital marketing tools for customer acquisition
- Online Travel Agents (OTAs) and Manage of CRM
Upon successful completion of the exam/assessment you will get EG SKY Verified Certificate. An Optional Add-on IATA Exam Certificate Preparation could be applied.